Zeiss Portable Lens Care System for all Camera Lens & Spotting Scope Glass

I love the brush in the lipstick case (keeps dust and finger oil off it better). I love the carrying case. It keeps it all together and fits in my pocket. Living in the windy/dusty desert, having it all contained in it's own container really helps. I love the cleaner that does not leave thick film on my lenses. I love the thick towel, which led me to throw out all my old yellow ones.

What I do NOT love is the high price. :(

Other sites list MSRP at $30 or $35.
Amazon/Adorama neglect to describe kit contents.

Here is what you get:
# Retractable lens brush
# 12 pre-moistened lens cloths
# 1/2 fl. oz. alcohol-free lens cleaner spray
# Microfiber lens cloth
# 8 cotton-tipped applicators
# Zippered nylon field case travels on your belt.